That’s been one of my mantras—focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains. —Steve Jobs
Imagine that you had a goal and decided to focus solely on achieving that one thing—to the exclusion of anything and everything else.
Let’s say, for the sake of example, that this one thing was building a house.
Building that house was the only thing you thought about. The only books you read were books on how to build that house. The only conversations you would have were conversations about building that house. Every night when you slept, you dreamt of only that house.
You were consumed with this task to the point of obsession. Every moment of your life was devoted to building that house or figuring out how to get the money and materials you need to do so.
With that level of commitment, what are the chances you would eventually achieve your dream of creating that house?
I’d say pretty good. How could you not achieve something you were so laser-focused on?
Everyone has countless responsibilities in life in addition to building a career and running a business. You have a family that consumes time and energy. You have bills to pay. You have friends who need you and with whom you want to spend time. You have a million distractions in your life that prevent you from focusing on one thing to the exclusion of everything else.
If you were to focus—solely and obsessively—on building that house, there is a pretty good chance you would live in it alone when it was finished. Your friends and family would feel alienated, because, as most of us know, obsessing on one single thing all the time is not a very healthy way to live. Your family and friends wouldn’t think much of you. You wouldn’t be very happy, even when you created your dream.
The same goes for your sales and business career. That level of obsessive focus would guarantee a successful business—but you’d probably be enjoying it all alone.
So there is a catch-22. It’s very exciting, on one hand, to know that you could achieve or have anything you want in life if you could just focus on that one thing exclusively. On the other hand, that’s basically impossible for anyone to do. We all have countless things, people, and activities that need our attention and a variety of distractions that consume our time and energy—and prevent us from focusing exclusively on making our dreams a reality.
When the conscious mind is laser-focused, it’s a powerful tool for processing information, solving problems, and transforming thoughts into reality. Unfortunately, for the reasons previously cited, we can’t typically focus on one thing and nothing else. But the truth is most of us only truly excel when we focus on one thing at a time.
Did you stumble into that success accidentally, or was it the product of focus and concentration?
Take a moment and really think about your accomplishment. How did you get started? What specific steps did you take to reach your goal? What level of commitment did it take? How bad did you want it? Odds are your creation was no accident.
So how do you reconcile these competing realities? You want to focus on creating the income and career of your dreams, but you have other responsibilities that consume your time and energy. You have countless distractions that prevent you from achieving the things you want to achieve.
The answer to this conundrum lies in the subconscious part of your brain—in changing what’s in your subconscious mind so that you can move toward achieving your dreams while your conscious mind juggles all of life’s everyday distractions. The answer lies in changing the contents of your box.
Although your conscious mind is at its best when focusing on one thing at a time, the subconscious mind is a brilliant multitasker. It can process multiple streams of information, solve numerous problems, and transform several thoughts into reality on a fairly predictable basis.
In fact, the conscious mind’s chief limitation—its inability to focus on multiple things at one time—is the subconscious mind’s primary strength.
Once you’ve programmed a destination into your subconscious mind, you can move consistently toward it, despite the distractions that consume your conscious mind. It works when you are driving home from work and for anything else you program into the subconscious.
Stop for a moment and think about an outcome you can reach without a conscious focus. Earlier I used the example of driving home from work without the need for conscious focus, but what other examples can you come up with? How about cooking or making a sandwich? Do you have to consciously focus on each layer of ham or spreading the mayo? Probably not.
I have seen people who love to knit weave their way to a beautiful scarf while carrying on a conversation the entire time. Think about something you enjoy doing, and you can probably do it without conscious thought once it becomes second nature.
The point is that you can program the steps to accomplish something into your subconscious mind and then reach your desired outcome without having to consciously focus your attention.
This same process can—and will—work for your income and sales career if you program the results you want and deserve. Once your goals regarding this area of your life are programmed into your subconscious mind, your RAS will process the information, opportunities, and actions you need to get there.
If you don’t think that this is possible, then you may have to concede that your ability to see your dreams in your mind’s eye is there only to torment you with visions of things you can never have. If you believe the components of your body all serve a vital purpose, it makes sense that your ability to dream new realities does so as well.
Think about how you can do multiple things at the same time once they have become second nature in your subconscious mind. Think about the drive from your office to your home. Not only can you do that without consciously thinking about it, but you could also carry on a conversation, eat a cheeseburger, and listen to the radio—all at the same time and all without crashing your car. (By the way, although many of us can relate to the driving example, it remains imperative to remain aware of driving conditions and refrain from dangerous activities such as texting while driving. This example does not imply that you can drive home while texting or putting on makeup any more than you could drive home with your eyes closed. Just saying.)
That’s what happens when something becomes second nature. You don’t have to think about what to do while you’re doing it.
This is a critically important point: When something is programmed into your subconscious, you can make progress toward your destination even while you are thinking about and doing something completely unrelated.
This is the key to The Power of Consistency. The secret to achieving incredible levels of wealth, happiness, and prosperity in your sales and business career is taking consistent action toward those dreams. And the way to ensure you are taking consistent action toward your dreams is to make that action part of your subconscious thoughts—to make it second nature.
When you do this, you will find yourself consistently taking steps toward your goals, regardless of how distracted you are by other responsibilities that consume your time and energy. And just in the way you find yourself pulling in your driveway after a long day at work, you will eventually find yourself experiencing your dreams in a very real way. The key is keeping your subconscious mind focused on them.
Once you have programmed your prosperity plan into your subconscious mind, your reticular activating system (RAS) will also ensure that you do not miss out on the timing and opportunity you need to make your plans become a reality. In fact, your RAS will work 24 hours a day, 365 days a year to uncover those opportunities and figure out exactly what resources it needs to get you where you want to go.
Although this might all sound new to you, there have doubtlessly been instances throughout your life where you have fully experienced the power of the RAS and subconscious thoughts. For example, think about a time when you’ve suddenly realized the solution to a problem you had previously been unable to solve. You begin consciously contemplating a solution, and your subconscious mind continues to work on it long after your conscious mind has moved on to something else. Next thing you know, you awaken in the middle of the night with the solution to your problem. Eventually the solution reveals itself as the RAS continues to notice and filter information relevant to the problem.
Think about a time when you suddenly recalled the name of a movie, an actor, or a song that you had earlier been unable to remember. You move on with your day, but your RAS continues to process information until suddenly it finds the answer and brings it to your consciousness. That is what the RAS does. Once you give it instructions or a destination, it will work nonstop, without consuming your conscious attention, to figure out how to get there.
This is precisely why focusing on achieving your income and sales goal is vital to accomplishing it. The key is programming your subconscious mind to stay focused on achieving your dreams even when your conscious mind gets distracted.
If you stay obsessively focused on something, you will eventually achieve it. That’s the power of focus. You may have discovered the power of focus as a kid when you learned how to enhance the sun’s energy with a magnifying glass. (For anyone who’s never done this, it’s pretty cool!) You discovered that you were able to transform the sun’s warmth into a weapon by focusing its energy through the magnifying glass. You could light leaves on fire or carve your name into a piece of wood. You can take the sun’s already intense energy and use the magnifying glass to multiply it.
The same thing is true in regard to the incredible power of your brain. It is intensely powerful to begin with, and by using the power of focus, you can actually magnify that intensity and achieve anything. You can create unimaginable levels of wealth and prosperity. There are no limits to what you can do if you are willing to focus your subconscious mind’s energy on a specific objective.
As we begin the upside of FEAR process in the next chapter, you will learn exactly how to focus on your personal and professional dreams and then use a simple process to add the instructions to reach those dreams to your box, programming them into your subconscious mind. Once you have finished this process, simply go about your conscious, daily activities and allow your RAS to get to work. You will find yourself effortlessly doing the things you need to do to reach your dreams. And before you know it, without a conscious thought, you will find yourself at your dream destination in the same way you find yourself in your driveway after work.
Understand that it is critical to become focused on exactly what you want in life and business and then program those things into your subconscious mind. It’s not good enough to have a general idea of your life goals; you must know precisely where you want to end and what it looks—and feels—like to be there.
Think back again to the example of driving from work to home. Can you say you’ve reached your goal if you just end up in the right neighborhood, or is it necessary to get precisely in your driveway?
Obviously, it is the latter. Imagine walking into your neighbor’s house and trying to explain why you’ve parked your car in his or her driveway! In other words, close enough isn’t good enough. You must get there. And once your subconscious mind is programmed to reach your dreams, your RAS will not filter out new business or income opportunities as being irrelevant. You’ll know that anything is possible, and you’ll come to expect better things for yourself and for those around you.
Your expectations will soar. You will demand more from yourself and will live life knowing that you are capable of achieving anything you set your mind to.
The key to all of this is consistency—that is, doing the little things you know you need to do over and over again. Once you complete the FEAR process and program your subconscious mind for your amazing new sales career, you will experience The Power of Consistency as you move toward your dreams. You will learn the exact process of thinking the right things and doing the right things. And let’s face it, if you are thinking the right things and doing the right things, you can only create the right results. After all, you can’t focus on building a motorcycle and accidentally bake a cake, right?
You will also learn the importance of a daily quiet-time ritual. This process will give you the strength you require to do the things necessary to create wealth, happiness, and prosperity. You will find a sense of peace and become confident that you are destined to create your dreams by staying focused and consistently moving toward them.
Then, each degree of confidence you attain will foster deeper levels of confidence. As your confidence grows, you will find yourself inspired and able to complete the small daily tasks that will keep you moving forward toward your dreams. Instead of finding yourself frustrated by falling short, you will find yourself empowered to do more. Whether that little thing is one more cold call or closing one more deal, you will have the power and confidence to create anything you set your mind to.
It doesn’t matter if you have fallen short before, or if you have struggled for years. It doesn’t matter if you made bad choices and created problems in your life. It doesn’t matter if you have tried to change before and failed.
Today is a new day. The process I am going to walk you through—that we will undergo together—can change everything, if you are willing to do the work. It’s nothing that’s extremely difficult or demanding, since the things you need to do are fairly simple and easy. Of course, it’s always simpler and easier not to do them.
Remember the conundrum of human nature: knowing exactly what you need to do to increase your sales and grow your income but not doing it on a consistent basis.
This is your time to rise up, take control of your destiny, and build the life of your dreams. It can feel overwhelming, and it may seem like a long shot, but you must do it anyway. I know you’ve tried before and fallen short, but you must get back up and do it again.
But you can do this. Just stick with it step by step, little by little making progress toward the end goal. You can and will take consistent action toward achieving your income and sales.
Whatever your dreams are, you are going to have the plan and the strength to take consistent action to create amazing things in your life and business.
Stay focused. Never surrender. Never compromise. Your dreams are closer than you realize. Now let’s get started on going after them.